The life of a lawyer at a small law firm involves constantly thinking up new ways to get clients. Recently, one of our more useful contacts terminated and we are on a mission to start 2010 with a strong marketing effort. We've got the traditional bases covered: newspapers; radio; TV (yes, launching a TV commercial in 2010!), and wining and dining classmates, colleagues and others who can be good referral sources.
But, I know that I have some people out there who read this and MUST have some good ideas for creative marketing strategies. Come out, come out wherever you are. Come out of the woodwork - and please, share what's worked for you in your quests for clients. I'm not necessarily even just looking for strategies applicable to law- a lot of marketing I think applies across different industries, so let's hear (read) those ideas.
Go!
4 comments:
Foam parties.
I was going to suggest FB, but you are already doing what I was going to suggest.
My best clients come from referrals - a level of trust is already in place based on that referral. Is there any way you can contact happy clients and remind them that you can also help their friends and family? I know it's not the same as my business, but maybe you can find a way to farm for more referrals. Good luck!
How much business do you get from the MN Workforce Center?? We get lots of our clients from the county, so perhaps they would be a good referral source?
Nina told me about a firm that handed out bottle opener key chains that had information for their DWI services printed on them. Perhaps you could do something like that. ;)
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